1.Is Tony Wang correct in assuming that China is an ideal market for KFC? Should KFC be pursuing the Chinese market at the present time?
2.Which of the three cities being investigated should he company choose if it decides to enter China?
Exhibit 6-7
Market potential estimates for McDonald's
2002 Financial Report
The 2002 Financial Report can be downloaded and opened as Adobe Acrobat PDF files. If you do not already have the Adobe Acrobat Reader, you'll need to download it.
2002 Financial Report (2086 Kb)
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