The Right Way to Go Global: An Interview with Whirlpool CEO David Whitwam
Publication Date: Mar 1, 1994
Availability: In Stock
Author(s): David Whitwam, Regina Fazio Maruca Type: Harvard Business Review Article
Product Number: 94210
Length: 12p
Description:
There's a difference between being an international company--selling globally, having global brands, or having operations in different countries--and being a global enterprise....
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