Ch3 Financial Environment

History role of the U.S. dollar
Development of today's international monetary system

Exhibit 3-4
Foreign exchange rates
Global perspective 3-2
What happened to Japan Inc. after the Asian financial crisis?

Corporate response to the recession
Pull out
emphasize a product's value
Change the product mix
Repackage the goods
Maintain stricter inventory
Look outside the region for expansion opportunities
Increase advertising in the region
Increase local procurement

Marketing in Euro-Land

Summary
The international financial environment is constantly changing as a result of income growth, balance of payments position, inflation, exchange rate fluctuations, and unpredictable political events in various countries....Thanks to the huge domestic economy and the international transaction currency role of the U.S. dollar, many U.S. companies have been shielded from the changes in the international financial market during much of the postwar era.

美元雖不再強勢仍有一定重要性
歐元的崛起是人類意志與智慧的展現,今後在世界金融以及貿易上更受大家信任
日圓慘慘慘,排外的民族又人口老化不接受移民. 地位被人民幣取代指日可待

當初日股三萬點 而今在一萬三附近浮沈
港股都已經兩萬六了耶 （最近有跌下來）

不要在猶豫,逢高就出日本基金了啦 賠30% 怪自己識人不明