The availability and explosion of information technology such as telecommunications has forever changed the nature of global competition.
p232 Information techonology and global competition...Geographical distance has become increasingly less relevant in designing global strategy.
While traditional mass-retailers,such as Wal-Mart in the United States and Carrefour in France, will not disappear nay time soon, the Web will fundamentally change customers' expectatikons about convenience, speed, comparability, price, and service.
Exhibit 8-1 Industry globalization drivers
Market drivers+ cost drivers+ Government drivers+ competitive drivers
ROME could not be built in a day...Even by AOL Timer Warner in China
Global marketing strategy-Exhibit 8-4 variation in content and coverage of global marketing.
Exhibit 8-5 Degreee of standarzability of Products in world markets.
Global perspective 8-4
Sony, Microsoft,and Nintendo battling for global dominance in the videogame industry.(2002年case,整整兩頁)
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